With a live audience of 75,000 people and a TV audience of 38 million viewers, Democratic presidential candidate Barack Obama delivered not only his best, but also the most watch Convention speech ever. It won rave reviews from the media as much for style as for substance. Pundits praised it as “one killer speech”, “more a symphony than a speech”, an “soaring oratory” with “the grandeur of the Rocky Mountains as a backdrop”, among others.
Barack and bloggers have one thing in common: They both have to rely on their phrasing skills in order to make their case in front of an audience.
Barack certainly delivered. Can you?
Here are 10 things you can learn from Obama’s acceptance speech:
1. Be prepared for your big moment.
Whether you give a speech hoping to become the next President of the United States or set up a website hoping to become one of the best and most popular blogger in the whole country: Do your homework. Know what you’re going to talk/write about. And set the stage appropriately (= blog design).
2. Be a master of your words.
Breathe. Don’t overthink. Choose your words wisely. Don’t use vocabulary you’re not accustomed with. And most of all: Try to avoid mistakes (typos). Always spell-check your sentences. You don’t want to become known worldwide for being “language-challenged” like President George W. Bush.
3. Share where you come from.
You’re potential blog readers are like voters who don’t know you (yet). Be personal. Talk about your (personal or professional) past. Share an anecdote from your life. Stories are the emotional glue of blogging. Show why you’re passionate about your blog and the topic you write about.
4. Have a core message. And be consistent with it.
“Change you can believe in”. Everybody knows that “change” is the core message of Obama’s campaign. Why? Because you’ve heard for the last 18 months. Because Obama mentioned the word “change” 16 times in his acceptance speech. And because you saw change everywhere else: on billboards, signs, T-Shirts, stickers. Sticky messages also good for bloggers. Communicate the purpose and the goal(s) of you blog clearly. So you can be distinctive – and increase your following.
5. Be different. Be unique. And: It’s not about you.
Don’t be a blogging copycat. Talk about something which represents a unique feature, skill or piece of knowledge of yours – or offer a new and surprising approach to a well-known topic. Focus on it and present it in a way that it shows clearly how it helps and benefits your readers. Like Obama said: “It’s not about me – it’s about you”.
6. Face your enemy.
Obama’s obstacle and “enemy” is his political opponent John McCain. The challenges you face might be writer’s block, laziness, distractions or blogger fatigue. Approach it like Barack: Don’t cave in, address it, be firm, have always your goal it mind – and discuss your obstacles with your readers (if that helps). The blogosphere shares at least one thing with politics: They both needs fighters with good hearts.
7. Show humor.
Did you see how Obama smiled and made jokes during his big night at the Democratic convention? It’s amazing to see him so humorous and uplifting after 18 long months on the campaign trail. Take-away for you: If you take blogging as serious as Obama his pursuit of the presidency, it takes a lot of effort and can be tiring. Nevertheless, keep your sense of humor. Be witty, crack jokes. Make people laugh with your posts. (These award-winning humor blogs might be an inspiration for you…) It makes you even more likeable. And entices web surfers to come back to your blog.
8. Celebrate every success. And say thank you.
You will experience many ups and downs on your journey to become a successful blogger. That’s why it’s important that you celebrate every success you experience with your blog, small or big. Your first blog post series, your 1 year blog anniversary, your first guest post for a blogger you admire – you know, what I mean. And if you make it to the front page of Digg, reach a new record number of blog feed subscriber or comments, don’t forget to say a big ‘thank you’ to your readers. They’ll appreciate it.
9. Surprise with a firework.
Do it like Obama did it: Offer a firework of words and visual effects in your blog. Add a unique and creative header to your blog, for example. Write a passionate love declaration to a fellow blogger. Or a fiery rant about a disappointing product or service. It doesn’t have to be big or expensive. But it has to get the attention of other bloggers and start a conversation, even if your idea for a “firework” is disputable. The point is: Make a lasting impression.
10. Dream big.
Hey, if Obama dares to dream to become the first Afro-American President in the history of the United States, why can’t you dream to earn enough money to become a full-time blogger, get a lucrative book deal or surpass the readership of popular blogs like Boing Boing, Lifehacker or ProBlogger? As Zadok Rabinwitz once said: “”A man’s dreams are an index to his greatness.”
What were the most inspiring things for you about Obama’s acceptance speech? What do you think bloggers can learn from it?
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