Another great post by Aaron Wall. He writes: If I target the most competitive keywords first (without a strong competitive advantage – like a network of sites to build off, an old trusted website, a huge brand, or a strong domain name) then I might never get to self-sustaining. There is no award, little traffic, and virtually no value for ranking on page 2 or page 3, even if it is for an exceptionally competitive and high traffic keyword like credit cards. Longtail keywords are easier to rank for.”

This week SEOmoz CEO Rand Fishkin discusses how to position your blog within your niche. Blogging is obviously an incredibly powerful tool for building a brand and can be effective in almost any industry. However, there are important considerations to take into account when you’re setting up a blog.

A great thread over at WebProWorld forums discusses how to both encourage more people to click the link while making it user- and SEO-friendly. Advice: “Click here” links are bad for accessibility and usability

Forrester’s evaluation of search marketing agencies against 72 criteria finds this market more mature than during our 2006 Wave. Forrester asserts that three agencies have set themselves apart from the rest of the pack; iProspect, iCrossing, and 360i. Among other findings: Percent of clients using vendor for both paid search and SEO – The big three were all at around 40%.

The Google AdWords blog has finally announced that the new display URL policy will go into effect the week of February 24th. The new policy will disallow multiple display domains.