The presidential candidate of the Democratic party, Barack Obama, is a online media phenomena. No other politician seeking the highest office in the U.S. has used to web so skillfully like him. He has a great multi-media website for raising donations and coordinating his 50 states campaign.

He also uses YouTube to get his message out and has a profile on all major social networking websites like Facebook, MySpace and LinkedIn to raise his online visibility and reach out to communicate with his fan base and reach out to web-savvy people who would like to know him and his political ideas better. Between January and April 08 alone Barack spent $3 million for online advertising. Needless to say – the lion share went to Google.

The Obama campaign also knows how to use the world wide web for reputation management and damage control. It recently launched a website called FightTheSmears which debunks false rumors (i.e that he’s a secret Muslim, or he won’t say the Pledge of Allegiance – a especially smart move in in the age of the 24/7 news cycle.

As the following charts show, Barack is hard to be when it comes to online media & online social media strategies. He has by far the most followers of all presidential candidates – especially than rival John McCain:

Facebook: Obama has 7 times more supporters than McCain.

MySpace: Obama has almost 8 times more ‘friends’ that McCain.

YouTube: Obama’s videos have 50 million more views that McCain’s.

Technorati: Obama gets 800 more blog mentions that McCain.

By the way: All this charts come from the fantastic website TechPresident, powered by the Personal Democracy Forum. (PDF)

Who are the wizards behind Barack Obama’s well-coordinated and successful internet strategy? Business Week tried to find the answer to this question in a fascinating article. But the reporter only found out the “Obama’s secret digital weapon” (the title of the story) is a small firm called Blue State Digital which was founded by four former members of Howard Dean’s Presidential campaign in 2004 . (Given that Dean’s campaign ‘discovered’ the internet as a essential fundraising and marketing tool for a presidential candidate, that is not a surprise).
Business Week writes:

The (Obama) campaign declined to discuss Blue State, but the firm says its handiwork and technology can be seen in the more than $200 million Obama has raised online, the 2 million phone calls made on the candidate’s behalf, and in barackobama.com’s social network of 850,000 users, who have organized 50,000 campaign events.

Well, I am very interested to see how Obama’s huge internet advantage comes in play when the race between the senator from Illinois and the self-declared war hero is heating up after the two men are officially nominated by their parties in September.

P.S. I guess the fact that John McCain “is aware of the internet” – as described by an unnamed McCain staffer during one of the panels at the PDF in New York – is just not sufficient enough as a campaign strategy in the digital age.

P.S.2. Experts estimate as much as $3 billion could be spent by political campaigns leading up to the November election. The share of expenditures for internet advertising is currently a one digit percentage number. But I bet this number is going to change quickly if internet-savvy candidate Obama wins the presidency.

What do you think about how Barack Obama’s internet marketing strategy?

Find out what I am doing right now by following me on Twitter! If you like this post then please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.

The news we hear, for the most part, is not news to our genius. It is the stalest repetition.” Henry David Thoreau

Online search, Search Engine Optimization and Search Engine Marketing are fast-pasted industries with a wide range of news stories on a daily basis. Here are my today’s most favorite SEO blog posts:

- Search Insider: Digital asset optimization: The inevitable evolution of SEO
DAO = Next generation SEO. A new buzzword. Certainly the evolution of SEO, according to Andrew Hazen. It’s all about moving the focus of optimization efforts from the page text to more relevant assets, such as images, audio and video. Very interesting.

- Simon Shandler: Advanced SEO: Siloing Content
Bruce Clay’s famous Siloing website structuring strategy – explained in simple words.

- SEOMoz Daily SEO Blog: The Evil Side of Google? Exploring Google’s User Data Collection
Great and frightening post what methods the Big G uses to get data.

- Top Rank Blog: Rushing your SEO doesn’t mean quicker results
Bottom line: There is never a good ‘quick fix’ if you lose search visibility.

- SEO Theory: Does Google ignore meta tags?
People who ask this questions might be interested in different answers.

- Search Engine Land: Keep visitors engaged with Google’s site search
Great tip how to implement Google’s site search on your website.

- YouMoz: Which content to create: Expert article or shallow blog post?
Short answer: Quality still matters.

- Search Engine Roundtable: Serving different content based on search query – is this allowed?
Forum members think: It might be.

- Utah SEO: The unwritten laws of Social Media
Must-read for Social Media Marketers

- SEO Chicks: Stop wasting money! 10 ways not to be a dumbass
Really great tips. Such as: Stop sending paid traffic to your homepage! And: Learn what terms lead to conversion and optimize your site accordingly!

Bonus:

- LinkedIn Answers: What don’t you trust about SEO – and why?
Interesting answers of the LinkedIn community. SEO still seems to have an image problem.