Overall, 90% of search users will click on links found in the first three pages of search results. The findings show the increased importance of first page placement, along with the value of being found in the Top 20 and Top 30.

Other findings:

• 41% of respondents would either alter or abandon the keywords used in their queries if they could not find results on the first page.
• 82% of the time, respondents would alter search queries by adding descriptive words, most often resulting in a successful search.

Pretty impressive results. This definitely show how important it is to rank in the first 20 SERPs of the major search engines.

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